The days of Playboi Carti being a Soundcloud rapper are finally over as he released his anticipated debut project last Friday (14/4). A$AP Mob leader, A$AP Rocky and Don Cannon signee, Lil Uzi Vert appear for guest features, while Carti holds down the majority of the tape solo.
While I’ve never been a big fan or gone out of my way before Friday to listen to Carti, his debut project was definitely one of the Hip-Hop projects to keep an ear out for this year. Although he had the nerve and confidence to drop the tape the same day as Kendrick Lamar’s ‘DAMN.’, his fanbase embraced the tape and I even saw one Instagram caption this weekend that said “Lowkey thought Cartis album was better than Kendricks” – I thoroughly disapprove with this but, each to their own.
Anyway, to the review! While Carti’s lyrical content, isn’t anything spectacular or of evolutionary standards, his ear for beats is his selling point. While the majority of his tape is produced by Pierre Bourne (“Magnolia”, “wokeuplikethis” and “dothatshit!”), Southside (“Kelly K”) and Harry Fraud (“Location”) appear for track highlights as well. While the first two tracks are, undeniably, hard as fuck, the other tracks that caught my ear was the turnt-to-the-fucking-max “New Choppa” and “Kelly K”. The production over the tape fits the mood and vibe Carti talks about on the tape; trapping, sex, women, drugs and all the other typical mainstream/”wack rapper” content. Yet Carti does fall through when it comes to keeping me entertained throughout the 45 minute tape.
For a debut project coming from a rapper who has no official work on recognisable Hip-Hop sites such as Datpiff and DJ Booth, Carti has come out strong. His fans remain insistent he is of great quality. While I will disagree (profusely), I do believe that Carti still has a lot to give his fans and critics and only time will tell whether Carti is just another fifteen-minute rapper.