Gucci Mane reigned back onto the Hip-Hop scene towards the middle of 2016. After spending nearly 3 (painful not only for himself, but his fans) years locked up and only through the luck of Sean Paine, was Gucci able to keep himself a prominent figure in the sub-genre of Trap as well as return as successfully as he did.
After Mike WiLL Made-It, Sean Paine and Gucci’s ‘patna’ Keyshia Ka’oir released a grainy video of Gucci iced the fuck out and turning up to a still unreleased BANGER. After that, Gucci rolled out his first studio album since his imprisonment titled ‘Everybody Looking’. At the time, and still now, eyes are still on the East Atlanta Santa.
Not only did Gucci, vocally and lyrically sound more energetic, enthusiastic and at a greater creative level, but his close collaborators, Mike WiLL and Zaytoven provided the majority of the instrumentals on this album. Neither of the two producers bring the quality or consistence of the album down as they crafted perfect backdrops for Gucci to air out his frustration with the Feds on “No Sleep”, claim his overall influence on the new generation of rappers on the heavy synthesised and crisp claps of hi-hats on “Pop Music”. However, there are standouts on this album and when I say this album is full of hits..it’s just #FACTS. While there are only three features, one from past collaborator Drake and another from the infamous ATLien, Young Thug.
However, the standout feature is most likely Kanye West’s verse on “Pussy Print”. Over dark and sharp crashes of hi-hats and monotone keys, Gucci and Yeezy go provide a verse each about their wealth, amount of sex they have and they so much money in their pocket its “bulging, poking out like a Pussy Print”. “Waybach” and the Drumma Boy produced “All My Children” are other highlights off the album.
In regards to this being a whole new Gucci, this project works for him very well. While he still is rapping about drugs, sex, gang violence and his luxurious lifestyle over gritty, heavy 808 bass pounding beats, the sonic sound and overall projection of music on this project is of much greater quality compared to his drug-fuelled discography. However, as much as I miss the lean-sippin Trap God, the Gucci that came out of prison is much more creative and cohesive individual.